As mentioned above, not only should your press release have a catchy title and sub headline, the first paragraph can also be extremely important. This is the perfect area for giving information about what you really are seeking to portray to the reader. Perhaps the use of some statistics can be utilized, providing you do not go overboard.
In case you have already written a powerful headline and sub headline, then you are well underway to writing a good press release. Focus On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Target The Media – That is your audience? Sure it might be nice, in a perfect world if everyone could read your press release. A good way to make this happen is having someone distribute this info to suit your needs. Starting with us is a great starting point, however a properly written press release could have reiterations authored by journalists for publication on websites, in trade publications and or on the radio/television.
This means that should you write your press release while keeping the media in your mind, you will have a better chance of gaining second level exposure. First level exposure is thru why not find out more such as 24-7pressrelease.com. Second level exposure is when the media pickup your story, contact you, or simply just modify it for their own use. Here is where you will receive extremely targeted contact with your industry.
Although first hand exposure is definitely nice, the targeted exposure is where you may ultimately reap the benefits of obtaining customers or having the attention of your targeted audience.
Keeping your press release simple, to the point, readable and grammatically correct having a unique story will enhance the chances of you a person from the media getting your story.
Attribution – So what exactly is attribution and just how do i incorporate effective in my press release? Attribution is the procedure of assigning an excellent or character to someone or thing. This may also be seen as assigning to some cause or source. Most well written press releases use attribution. If your company will be seeking to use attribution (quoting information on another Company or individual) inside your press release, make sure you know your sources, and possess your facts and information correct.
To begin with, it is a good idea to get permission from sources where you stand making quotes from copyright information. If you utilize copyright information in your press release and do not attain written permission to utilize this info, you might be held liable.
When making a quote from copyright information, make sure to state the source from the quote such as the date. Should you be creating a comment on the quote, from copyright information, be sure to include the full name from the individual making the quote as well as their position. This will assist validate your release.
Within this bad example, there is absolutely no attribution. The example does not state who made the quote, nor that is commenting on the quote or their position. This too lacks source and date information.
Over a quote produced by John Doe, marketing manager of XYZ Corporation inside the Thursday February 1, 2004 edition of the Sun Newspaper “XYZ is to raise rates…”, Jane doe, president of ABC comments “This can be something we shall maximize…”.
In this particular example, all sources, names and positions are clearly stated concerning not leave your reader wondering about the credibility of the press release.
Even though there are instances when quotes of copyright information may be used without written permission from your Company being quoted, this is generally done in a positive context and is not the most effective practice to follow.
What May Seem Like News. What may seem like news to you possibly will not be for any interest to the general public, or the media. Ensure that when you write your press release you have something to create about. Keep the press release being an interesting story to inform. Make sure you will grab the interest of the general public. Make sure it is unique. Ask a few people should they feel that what you are actually about to write could be of general interest for the media or public.
What Never To Write About Or Do – There are certain don’ts that are quite simple to follow along with. Usually do not write your press release just as if it were to read like an advertisement. Usually do not submit your press release if it is encotg with grammatical errors and typos. Do not submit your press release when it is geared toward illegal activity, stock promotion (unless you are a registered member of the NASD with a registration number), hatred towards others, or terrorism. Usually do not continually submit exactly the same press release again and again, or even the one that.